{"id":38491,"date":"2024-10-09T13:57:48","date_gmt":"2024-10-09T11:57:48","guid":{"rendered":"https:\/\/www.eventconecta.com\/?page_id=38491"},"modified":"2025-09-10T14:44:57","modified_gmt":"2025-09-10T12:44:57","slug":"masterclasses","status":"publish","type":"page","link":"https:\/\/www.eventconecta.com\/en\/masterclasses\/","title":{"rendered":"Masterclasses"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n” module_class=”cyp_cf3_header” _builder_version=”3.22″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_fullwidth_header content_max_width=”none” admin_label=”T\u00edtulo de anchura completa” _builder_version=”4.14.7″ background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/www.eventconecta.com\/wp-content\/uploads\/2023\/07\/JAI7122-scaled.jpg” background_layout=”light” hover_enabled=”0″ background_url=”https:\/\/www.eventconecta.com\/wp-content\/uploads\/2019\/10\/BAJA-_MG_3188_NETWORKING.jpg” button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″]<\/p>\n

\u00b7}<\/span> FREE MASTERCLASSES {\u00b7<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n” module_class=”cf_masterclasses” _builder_version=”4.14.7″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”50px|0|50px|0″ custom_css_main_element=”min-height:0px !important;padding-top:60px !important;padding-bottom:0px !important;min-height:auto !important;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n” module_class=”cyp_cf3_sobre” _builder_version=”4.14.7″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”50px|0|50px|0″ custom_css_main_element=”min-height:0px !important;padding-top:0px !important;padding-bottom:0px !important;min-height:auto !important;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Texto Orestes” module_class=”cyp_cf3_comite_texto” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Conecta DIGITAL 2025<\/strong> will have a Masterclass Week<\/strong> taking place on 21, 22 and 23 October in an online format. The contents, as well as the free registration form, will be announced soon.<\/p>\n

This professional event is supported by the Spanish Ministry of Culture and funded by the European Union \u2013 Next Generation EU.<\/p>\n

 <\/p>\n

The masterclasses held during Conecta DIGITAL 2024 were:<\/p>\n

\u00a0<\/h2>\n

DIGITAL PLATFORMS: EXPANSION AND SYNERGIES<\/h2>\n

Digital Platforms: Expansion and Synergies<\/em>. with Orestes Aja Gurria<\/strong> from Atresmedia Internacional, explored how the main digital platforms are transforming content distribution. The masterclass addressed international expansion strategies, synergies with giants such as Google and Amazon, and digital business models, with a focus on distribution and marketing to maximise success in a competitive and constantly changing environment.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Secci\u00f3n” module_class=”cyp_cf3_sobre” _builder_version=”4.14.7″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”50px|0|50px|0″ custom_css_main_element=”padding-top:0px !important;padding-bottom:0px !important;min-height:auto !important;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” module_class=”cyp_cf3_comite_perfil” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eventconecta.com\/wp-content\/uploads\/2024\/10\/OrestesAjaGurria_ByN.jpg” title_text=”OrestesAjaGurria_ByN” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Imagen” _builder_version=”4.14.7″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Orestes Aja Gurria” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

ORESTES AJA GURR\u00cdA<\/h2>\n

Head <\/span>of<\/span> Digital & OTT<\/span><\/h3>\n

Atresmedia Internacional (Spain)<\/h4>\n

With over 10 years of experience in streaming platforms, audiovisual formats, and TV channels, he currently holds the position of Head of Digital & OTT at Atresmedia Internacional. He<\/span>\u00a0successfully leads digital initiatives such as Atresplayer Internacional (global Streaming Video Service of the Atresmedia group) and provides strategic support for new ventures in the Spanish-speaking market, with a particular emphasis on the pay-TV segment in Latin America and the Hispanic market in the United States.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/youtube.com\/live\/WeZUQ0JG6c0?feature=share” admin_label=”Video Orestes” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code disabled_on=”off|off|off” admin_label=”C\u00f3digo” global_colors_info=”{}”]

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NEW DIGITAL TOOLS FOR AUDIOVISUAL CREATION<\/h2>\n

New digital tools for audiovisual creation<\/em>\u00a0with Jes\u00fas Plaza<\/strong>, focused on the artificial intelligence tools that are revolutionising audiovisual production. Participants had the opportunity to discover how these emerging technologies can improve content creation, optimise workflows and enhance visual storytelling. Through practical examples, we explored innovative techniques that will enable industry professionals to take their projects to the next level in a digital environment.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Secci\u00f3n” module_class=”cyp_cf3_sobre” _builder_version=”4.14.7″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”50px|0|50px|0″ custom_css_main_element=”padding-top:0px !important;padding-bottom:0px !important;min-height:auto !important;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” module_class=”cyp_cf3_comite_perfil” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eventconecta.com\/wp-content\/uploads\/2024\/10\/JesusPlazaByC_Mesa-de-trabajo-1.jpg” title_text=”Jes\u00fasPlazaByC_Mesa de trabajo 1″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Imagen” _builder_version=”4.14.7″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Jesus Plaza” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

JES\u00daS PLAZA<\/h2>\n

Audiovisual Content Manager<\/h3>\n

Sony Pictures Spain (Spain)<\/h4>\n

Jes\u00fas Plaza is a Film & Creative Director with international experience in fiction and advertising. An explorer of Generative AI, he has created innovative pieces that combine art and technology. Recognised at festivals such as the Berlin Fashion Film Festival and Plasencia en Corto, he is currently Audio Visual Content Manager at Sony Pictures Spain, driving audiovisual creativity.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/youtube.com\/live\/23-MJJKg9i8?feature=share” admin_label=”Video Jesus” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”Fila” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code disabled_on=”off|off|off” admin_label=”C\u00f3digo” global_colors_info=”{}”]

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