·} FREE MASTERCLASSES {·
This professional event is supported by the Spanish Ministry of Culture and funded by the European Union – Next Generation EU.
DIGITAL PLATFORMS: EXPANSION AND SYNERGIES
Digital Platforms: Expansion and Synergies. with Orestes Aja Gurria from Atresmedia Internacional, explored how the main digital platforms are transforming content distribution. The masterclass addressed international expansion strategies, synergies with giants such as Google and Amazon, and digital business models, with a focus on distribution and marketing to maximise success in a competitive and constantly changing environment.
ORESTES AJA GURRÍA
Head of Digital & OTT
Atresmedia Internacional (Spain)
With over 10 years of experience in streaming platforms, audiovisual formats, and TV channels, he currently holds the position of Head of Digital & OTT at Atresmedia Internacional. He successfully leads digital initiatives such as Atresplayer Internacional (global Streaming Video Service of the Atresmedia group) and provides strategic support for new ventures in the Spanish-speaking market, with a particular emphasis on the pay-TV segment in Latin America and the Hispanic market in the United States.
NEW DIGITAL TOOLS FOR AUDIOVISUAL CREATION
New digital tools for audiovisual creation with Jesús Plaza, focused on the artificial intelligence tools that are revolutionising audiovisual production. Participants had the opportunity to discover how these emerging technologies can improve content creation, optimise workflows and enhance visual storytelling. Through practical examples, we explored innovative techniques that will enable industry professionals to take their projects to the next level in a digital environment.
JESÚS PLAZA
Audiovisual Content Manager
Sony Pictures Spain (Spain)
Jesús Plaza is a Film & Creative Director with international experience in fiction and advertising. An explorer of Generative AI, he has created innovative pieces that combine art and technology. Recognised at festivals such as the Berlin Fashion Film Festival and Plasencia en Corto, he is currently Audio Visual Content Manager at Sony Pictures Spain, driving audiovisual creativity.
