·} FREE MASTERCLASSES {·
Conecta DIGITAL 2025 will hold its Masterclass Week on October 21, 22, and 23, a completely free online cycle where you will discover the trends, tools, and opportunities that are transforming the industry. (Masterclasses are subject to change)
Fill out the registration form here and secure your spot.
Meet the professionals who will be leading the masterclasses:
INNOVATION & AI IN EUROPEAN PUBLIC TV AND THE LATIN AMERICAN CONTEXT
Tuesday 21st – 4pm to 5pm
CESAR FIEIRAS
Assistant Professor, Doctor
U. SANTIAGO DE COMPOSTELA (Spain)
His research focuses on innovation initiatives, artificial intelligence, and new technologies in international media. He has authored over 50 contributions in scientific venues of international impact. He has also completed research stays at the Universidad Fernando Pessoa de Oporto (2022, 3 months), at the LSE in Riga (2023, 1 month), and at the Universidad de La Sabana in Bogotá (2025, 3 months).
STEP-BY-STEP DIGITAL ANIMATION PRODUCTION: ANATOMY OF THE PIPELINE
Tuesday 21st OCT – 6pm to 7pm
JAIME FIESTAS
Line Producer
FLYING BARK PRODUCTIONS (Spain / Australia)
With more than 14 years of experience in the animation and VFX industry, he has worked on all kinds of projects (films, series, short films, and advertising) and collaborated with directors such as Alberto Mielgo (Jíbaro – Love, Death & Robots), Javier Fesser (Mortadelo y Filemón), and Juan José Campanella (Metegol). He currently produces series for franchises such as Stranger Things, Ghostbusters, and Minecraft at Flying Bark.
DIGITAL FIRST: NEW BUSINESS MODELS
Wednesday 22nd OCT – 6pm to 7pm
CESAR FAJARDO
Head of Development
ARCO ENTERTAINMENT (Mexico)
Is a producer and Creative Director, that has worked hand in hand with Netflix, Coca-Cola, PayPal, Nike, Penguin Random House, Adidas, and prominent digital creators like Juanpa Zurita and Luisito Comunica to create content that informs, entertains, and inspires. He has dedicated part of his career to education, helping both young and established creators carve out a space in the Creator Economy and be able to make a living doing what they love.
GAMIFICATION: GENERATE COMMUNITY IN VIRTUAL ENVIROMENTS
Thursday 23rd OCT – 4pm to 5pm
Play, win, and come to Conecta DIGITAL! At the end of the masterclass, you can play a video game, and whoever has the highest score before Monday, October 27 at 12 noon will win an accreditation to attend in person on November 18 and 19.
SORAYA CADALSO
Founder
UTTOPION (Spain)
Founder of Uttopion: a cutting-edge technology company that brings together different innovative solutions that adapt to new consumption habits, both in terms of content and its application to e-commerce through virtual experiences. She is considered by Emprendedores España magazine to be one of the forty most innovative entrepreneurs in Spain. She is a leading figure in technology today, promoting WEB3 and teaching on the Master’s Degree in Web3 and Innovation at Bit2Me, the Master’s Degree in Metaverse Specialization in the E-commerce module at The Valley, and the Metaverse and Augmented Reality module in social media on the Master’s Degree in Digital Marketing at EDEM, as well as giving a masterclass for the Telefónica group “UNIVERSITAS.” She has also been a speaker at various events.
BOOSTED CREATIVITY: AI TOOLS FOR NEW NARRATIVES
Thursday 23rd – 6pm to 7pm
SELENE GARCÍA
Visual AI Specialist
PRODIGIOSO VOLCÁN (Spain)
Selene García Minguito is a specialist in Visual Artificial Intelligence at Prodigioso Volcán. She leads innovation projects in communication and digital narratives, with a focus on applying AI to transform complex content into clear, engaging messages tailored to different audiences. Her career combines creativity, strategy, and technology, exploring the intersection between journalism, institutional communication, and digital innovation.
This professional event is supported by the Spanish Ministry of Culture and funded by the European Union – Next Generation EU.
